Today, the mortage industry is make up of many financial institutations, but none are as prevelant as banks. Wells Fargo is the subject of this discussion. Wells Fargo has had a variery of data issues relating to poor securtity, usage, and insights in recent memory. The company has had a high churn rate and continues to struggle as a once market leader. Here I target the mortgage sector of Wells Fargo in a data strategy presentation that will illustrate the potential strategy for the bank to rise back to market supremecacy.