Text Analytics are so often referred to as NLP for Natural Language Programming is a field that is specialized in the world of data science. It has the ability to drive machine learning algorithms and can be a key in future data collection as data continues to be very unstructured still. The purpose of this report is to provide insights into the power of text analytics on a few pieces of online writing. The test case of the analysis is the reporting done by the sports website called The Athletic. The subject will be on the business of sports. The variety in the authors topics delivers insights into the business of the publication and the information itself.