Diamond in the Rough?

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Web Analytics

They are so influenctial for most businesses as the ability to add cheap analytical software can give SME’s the ability to gage consumer interest without having to write a single line of code. Most atypical analytical package consists of a few main metrics: Daily Visits, User Traffic, Bounce Rate, Click Rate, etc.

Business Case

In a case given out by Columbia University, a company called “Quality Allow” is given a new web analytics software to better understand their web traffic. The company is in need of understanding! As they are leaking revenue and soon will be a difficult position financially to bounce back. A data analysis, which has been linked here gives the company a detailed report on the data and can create a quality strategy.


If you wanna skip the fun stuff then click on the slides icon to check out the full presentation of the business case and data analysis.

Andrew D'Armond
Andrew D'Armond

Leveraging data science to achieve results