They are so influenctial for most businesses as the ability to add cheap analytical software can give SME’s the ability to gage consumer interest without having to write a single line of code. Most atypical analytical package consists of a few main metrics: Daily Visits, User Traffic, Bounce Rate, Click Rate, etc.
In a case given out by Columbia University, a company called “Quality Allow” is given a new web analytics software to better understand their web traffic. The company is in need of understanding! As they are leaking revenue and soon will be a difficult position financially to bounce back. A data analysis, which has been linked here gives the company a detailed report on the data and can create a quality strategy.
If you wanna skip the fun stuff then click on the slides icon to check out the full presentation of the business case and data analysis.